Analyse a case-study of community radio Essay Example | Topics and Well Written Essays - 2000 words

Analyse a case-study of community radio - Essay Example ed definition as embodied in its draft Community Radio Order (Ofcom, 2004), community radio is defined by the core elements that comprise it, as its actual definition differs from place to place. Based on its key elements, community radio: â€Å"is intended primarily to serve a particular community (either people who live or work or undergo education or training in a particular area or locality†¦Ã¢â‚¬â„¢neighborhood’, or people who have one or more interests or characteristics in common†¦ ‘community of interest’) â€Å"is not provided in order to make a financial profit, and uses any profit produced to secure or improve the service or for the delivery of social gain to members of the public or the target community; and These elements that comprise community radio render this service especially positioned to create unique benefits to the community, which have been recognized in Parliament during deliberations on the Communications Bill (Ofcom, 2004). These benefits include: training and work opportunities for the locality, contribution to local education, advancement of social cohesion, service to neighbourhood or interest groups, dissemination of knowledge about local authority and other services, establishment of access of local people to the project. These, in turn, foster a sense of truly belonging to a tangible community, imbibing residents in the locality with a sense of self-esteem, confidence and community pride. Invaluable is the exchange of ideas and the creation of a venue for voices to be heard, particularly those belonging to minority groups, who would usually have limited or no access at all to media (Gà ¼nnel, 2008, p. 87). While seen as competitors of each other because of overlapping citizenship, commercial radio differs essentially from community radio in many ways. Commercial radio is challenged by the need to maintain audience share vis-à  -vis other media, meet demands for targeted audiences, and simultaneously provide sufficiently mainstream

Media Essay Example | Topics and Well Written Essays - 2500 words

Media - Essay Example comedy depended a great deal on the ability of the audience to ‘get’ the joke as laughter from the audience was always a sign during stage performances that the play was being well received. This element of external interaction was incorporated into the sit-com, but with the added benefit of being able to record the show first and then air it later. Thus, unexpected reactions from the audience could be cut out, errors in performance could be tried again and prompts for audience reaction weren’t as obvious. By combining these two approaches, the sit-com still maintains the illusion of being a live event in spite of the great degree of editing and production involved. This ability to edit and change has also introduced more meaning into the shows produced. Just as the comedies of stage and radio were reflections of their society, so have the sit-coms of the past several decades reflected the society that produce them but with the greater realization of preservation of performance and significance to audiences. In many ways, the sit-com of today has not changed a great deal in its structural format even as its reflection of society has altered and the level of meaning presented has deepened with greater understanding of the principles at work. Before one can look at individual sit-coms to see if they hold up to a common definition, it is helpful to have a definition and idea of development in place. Generally sit-coms, or situation comedies, are defined as a form of comedy that presents episodes of recurring characters as they interact within a common environment, facing some sort of complication and resolving it at the end with some form of happy ending. The sit-com has developed from a long history of stage performances intended to entertain the masses by featuring stories they were able to relate with while also poking gentle fun at the lifestyles of the wealthy. According to Lewisohn, precursors of the sitcom have existed since the times of